> Beyond Youth Sports
We provide sport development consulting for any industry sector
Although we specialize in youth sports, we have experience working with clients in all sectors of the sports industry. From working with National Governing Bodies and National Sport Federations to start-ups launching new sports, leagues, and programs, we know that the business of sports is rarely business as usual. Sports fans and participants think, feel, and act differently than traditional customers. While the problems sports organizations face may look like those of any other organization, the solutions require more than cookie-cutter management and marketing principles. So, if you work for a non-youth sports organization but are still looking for some assistance from experienced management consultants, we are here to help. Below you will find a few of the primary sectors in which we typically work...
Working in professional sport creates its own set of unique challenges and contingencies. For one, professional sports must now compete for consumers who have more leisure and entertainment choices than ever. If that were not difficult enough, the current - and, likely, future - economic climate has left consumers with less disposable income and a greater reluctance to part with what disposable income remains. You need innovative ways to cut through the clutter to connect with fans by implementing the latest scientific research into consumer behavior and psychology. Traditional marketing, PR, and social media alone are necessary but insufficient. Combining these efforts as tactics in a broader strategic approach that integrates an understanding of how and why fans connect with sport organizations as a way of defining their individual and collective identities will give you much more powerful means of boosting both short- and long-term returns.
Intercollegiate sports are a uniquely American experience, and you need to work with consultants who have first-hand experience of the passion and emotion of the college game. Fans of college sports think and feel differently than those of sport at any other level. The connections of fans, donors, and alumni to their universities are fundamentally distinct from those of even professional sports fans. In addition, the recruitment, development, and management of student-athletes place very different demands on those who work in college athletics. As a result, you need to be connected with the research and knowledge that speak directly to your issues.
School & Community Sport
Like many of you, we believe that sports play an important role in bringing together the members of a community. Youth sports - and, later, school sports - are a critical rite of passage for most children. We owe it to them to develop programs and policies that not only offer experiences like those of our youth, but that create a better climate for them to grow as athletes and as people. Sports can be wonderful for children, but we can always do more to help ensure that the outcomes and experiences are as positive as possible. Hook & Ladder brings globally-recognized expertise in the area of youth sports in working with your organization to develop youth and school sport programs that meet the changing needs of your children and your community.
Sports and business have long shared a common language. In any business, negotiators "play hardball," employees strive to be "team players," and we want every presentation to be a "home run." But understanding sports can offer more than simple clichés. Sports and gamification principles can actually provide a unique lens through which to understand business and people. Many of the ways in which we motivate athletes and fans speak to deeper understandings of how humans connect with one another. Taking principles from the locker room and applying them to appropriate aspects of running non-sport businesses can produce exciting results. Whether you are struggling with teambuilding issues or trying to connect with your consumers on a deeper level, sport-related research can offer useful tools to address any number of non-sport business issues.