Category Archives: PR

Hook & Ladder Goes to China

Written on January 6, 2014 at 3:33 am, by

Over this past fall, Hook & Ladder had some exciting opportunities to share our sport development knowledge and experience with an international audience. While we really enjoyed some of the smaller-scale projects, like working with the South Korean equivalent of PBS on a documentary profiling emerging sports – they were particularly interested in talking about  Continue Reading »

David Foster Wallace, Derrick Rose, and PR

Written on October 7, 2011 at 6:38 pm, by

Athlete interviews are an essential part of any sport organization’s public relations functions. One of the constant challenges facing PR professionals is training athletes to be engaging while staying on-message.