Category Archives: PR
Written on January 6, 2014 at 3:33 am, by Matt
Over this past fall, Hook & Ladder had some exciting opportunities to share our sport development knowledge and experience with an international audience. While we really enjoyed some of the smaller-scale projects, like working with the South Korean equivalent of PBS on a documentary profiling emerging sports – they were particularly interested in talking about Continue Reading »
Written on October 7, 2011 at 6:38 pm, by Matt
Athlete interviews are an essential part of any sport organization’s public relations functions. One of the constant challenges facing PR professionals is training athletes to be engaging while staying on-message.